You heard me.
“Forget about the words, you have to speak the feelings,” an amazing coach once told me. Voiceover is about so much more than ‘voice’. While a pleasant voice is a nice element, if the read doesn’t make you feel something, it’s not going to catch the hearts (or ears. or any other body parts) of your audience. A good voice talent will be a vocal chameleon, fitting the tone of your project and becoming part of your brand. An amazing voiceover artist elevates it with a little wink, a bit of sparkle, a hit of je ne sais quois.